Automatically sharing WordPress posts to social media platforms can be a powerful method to boost your site’s traffic, enhance visibility, and save time. There are several benefits to implementing this strategy, and numerous examples of how it can positively affect your online presence. Here’s how:
Benefits of Automatically Sharing WordPress Posts to Social Media
1. Increased Traffic: Sharing your posts on social media helps you reach a wider audience. Social media platforms can direct new users to your website, increasing the overall traffic and potential leads or sales.
2. Time-Saving: Automatically sharing posts eliminates the need to manually post on each social media platform, which can be a tedious and time-consuming task, especially if you post frequently.
3. Consistency: Automation ensures that every post you publish gets shared to your social media platforms immediately or at a specified time. This consistency can increase your visibility and keep your audience engaged.
4. Increased Engagement: Sharing your content on social media encourages interaction, such as likes, shares, and comments. These interactions can increase your content’s reach and influence.
5. SEO Benefits: Social media can indirectly affect your SEO. The more your content is shared, the more visibility it gets, which can lead to more backlinks from other websites.
Examples when to use auto-blogging:
Example 1 – E-commerce Blog: Let’s say you run an e-commerce store and use a blog to announce new products, share use-cases, or publish customer testimonials. With automatic sharing, as soon as you publish a post announcing a new product, it gets shared on your Facebook, Instagram, and Twitter profiles. This immediate update can get your followers’ interest and direct them to the new product on your website.
Example 2 – Personal Blogging: If you run a personal blog where you share your thoughts on various subjects, automation helps to instantly share your insights with your social media followers. For instance, you write a piece about sustainable living. Once published, it gets shared on your LinkedIn and Pinterest profiles, sparking interest and discussion among your connections.
Example 3 – News or Magazine Site: Suppose you run a news or magazine website where content is updated frequently. Automation ensures that your readers on social media platforms are constantly updated about the latest posts, which can drive significant traffic back to your site.
To start automatic sharing of your WordPress posts, you can use plugins like Jetpack, Blog2Social, or NextScripts: Social Networks Auto-Poster. They can help you connect your WordPress site with various social media platforms and configure the automatic sharing settings according to your preferences.
Here’s one of the simplest ways by using a plugin called “Jetpack“. Please note that you need to have a WordPress.com account to use Jetpack.
Step 1: Install Jetpack
- In your WordPress dashboard, go to the Plugins section and click on “Add New”.
- Search for “Jetpack” in the plugin repository.
- Click “Install Now” and then “Activate” after the installation is complete.
Step 2: Connect Jetpack to WordPress.com
- Once Jetpack is installed, you’ll see a prompt to connect it to WordPress.com. If you already have an account, sign in. If not, create an account.
- Once signed in, you’ll be redirected back to your WordPress dashboard.
Step 3: Set up Publicize
- Go to the Jetpack section in your WordPress dashboard.
- Click on “Settings”, then click on the “Sharing” tab.
- Scroll down to the “Publicize connections” section.
- Here, you can connect to various social media platforms such as Facebook, Twitter, LinkedIn, Tumblr, etc. Click “Connect” next to each platform and follow the prompts to authorize access.
Step 4: Share Your Posts
- When you create a new post, you’ll see a new “Publicize” option in the publish box.
- You can choose which connected accounts you want the post to be shared on.
- Click “Publish”. Your post will be automatically shared to the selected social media platforms.
You can automatically share WordPress posts to social media using several plugins other than Jetpack. Here is a guide on how you can do that with some other popular plugins:
- After installing and activating the plugin, navigate to the ‘Settings’ of Social Media Auto Publish.
- Configure your Facebook and Twitter settings by adding API keys. You can obtain these by creating an App on the respective platform.
- Define what gets shared (Excerpt, Blog Title) and where it gets shared (Facebook, Twitter).
- Save your settings, and your posts will now automatically be shared when published.
2.NextScripts: Social Networks Auto-Poster (SNAP):
- Install the plugin and go to the SNAP settings page.
- Click ‘Add new account’ and choose the social media platform where you want to auto post.
- Fill in the requested details (App ID, App Secret etc.) and authorize the app.
- Now, whenever you publish a new post, it will be shared on the configured social media platforms.
3.Blog2Social:
- Install and activate the Blog2Social plugin.
- Navigate to Blog2Social in your WordPress sidebar.
- Connect your social media profiles by following the provided steps within the plugin.
- Once you’ve connected your social media profiles, you can customize your sharing settings.
- New posts will now be shared automatically according to your settings.
4.FS Poster:
- After activating the plugin, go to FS Poster>Accounts.
- Select ‘Add an account,’ and choose your preferred social media platform.
- Add all the necessary credentials and authorize the plugin.
- Configure your automatic posting rules in the plugin’s settings.
- Every new post will now be automatically shared to your connected social media accounts.
- Install and activate the plugin.
- Go to the Revive Old Posts dashboard and connect your social media accounts.
- Set up your post sharing frequency and the type of posts to share.
- The plugin will now automatically share your old and new posts on your connected social media accounts.
Remember, each social media platform has different requirements for how third-party apps like Jetpack interact with them, so you may need to adjust your settings on those platforms as well. Always double-check that your posts are appearing correctly on each platform.