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As a WordPress expert, I understand the importance of offering a variety of options to your customers. Whether you’re selling t-shirts in different sizes and colors or a range of customizable gadgets, having multiple product variations is key to meeting customer needs and boosting sales.

In this guide, I’ll walk you through the process of adding multiple product variations in WooCommerce, ensuring your online store is as versatile and customer-friendly as possible.

Understanding WooCommerce Multiple Variations

Before diving into the steps, let’s clarify what we mean by “multiple variations” in WooCommerce. Essentially, this refers to offering different versions of the same product.

For instance, if you’re selling a shirt, variations might include size (small, medium, large) and color (red, blue, green). WooCommerce makes managing these variations straightforward, enhancing your product pages and improving user experience.

Step 1: Setting Up Your Product

Add Multiple Product Variations in Woocommerce

Create a New Product: In your WordPress dashboard, navigate to ‘Products’ and click ‘Add New’.

Select ‘Variable Product’: Under the ‘Product Data’ dropdown, choose ‘Variable Product’. This option is crucial for adding multiple variations.

Step 2: Adding Attributes for Variations

Add Multiple Product Variations in Woocommerce

Go to ‘Attributes’: In the ‘Product Data’ section, click on the ‘Attributes’ tab.

Create Attributes: Here, you can add attributes like size or color. Click ‘Add’ after entering each attribute.

Add Attribute Values: For each attribute, add values (e.g., small, medium, large for size) separated by a vertical bar (|).

Add Multiple Product Variations in Woocommerce

Save Attributes: Ensure you check ‘Used for variations’ and then click ‘Save attributes’.

Step 3: Creating Variations

Add Multiple Product Variations in Woocommerce

Switch to ‘Variations’ Tab: In the ‘Product Data’ section, click on the ‘Variations’ tab.

Add Variation: Click on ‘Add variation’ from the dropdown menu and then ‘Go’.

Configure Variations: For each variation, you can set different aspects like price, SKU, stock status, and more.

Add Multiple Product Variations in Woocommerce

Save Changes: After setting up your variations, remember to save your changes.

Step 4: Enhancing Your Product Variations

Images and Pricing: Assign unique images and prices to each variation to make them stand out.

Bulk Editing: Use the ‘Bulk Edit’ option under the ‘Variations’ tab to quickly update multiple variations.

Custom Attributes: Consider custom attributes for unique products, enhancing the shopping experience.

Additional Approaches and Tips

Plugins for Advanced Variations: Explore plugins like ‘WooCommerce Extra Product Options‘ for more complex variation setups.

Importing Variations: If you have a large number of variations, consider importing them using a CSV file for efficiency.

Regular Updates: Keep your variations updated with current stock levels and information.


Adding multiple product variations in WooCommerce is a fantastic way to cater to a diverse customer base and enhance your online store’s appeal. By following these steps, you can efficiently manage a wide range of products and variations, ensuring your customers find exactly what they’re looking for.

Remember, the key to success in WooCommerce is not just in adding multiple variations but in making them clear, attractive, and user-friendly. Keep experimenting with different approaches and stay updated with WooCommerce features to make the most out of your online store.

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